Customer data is often a mess.
Grouparoo helps keep your data unified without needing engineers
👋 Know your customers
Unify data from many sources to create a single profile of each customer.
👤 Target the right people
Quickly explore and segment profiles into groups that you want to message or track.
💬 Automate your messaging
Keep the tools you already use to execute campaigns always up to date.
📈 Analyze the impact
Monitor and understand how the campaign performed.
... all without ongoing help from engineering.
Synchronize all of your customer data
How Grouparoo Works
Pull in your Customer Data
You don’t have to know SQL to build your profiles. Use a simple interface to keep customer data up to date with the sources that matter.
Point and click to explore segmentation. Find out the size of the group in seconds, not hours. Use your group definitions across destinations.
Send to Destinations
Integrations make it easy to send the right data to each tool you use. No code is necessary to change what data gets sent.
Execute your Campaigns
Run campaigns in the marketing tools of your choice. Switch providers easily without needing engineers to rebuild integrations.
Built for Modern Marketing and Operations Teams
Target and reach the exact customer segments you want to retain across every channel
Marketing Ops & Enablement
Keep customer data definitions uniform and tidy, all without needing CSVs or engineering help.
Find and re-target the users and audiences who are most likely to convert.
Integrations with all of your tools
Why Open Source?
Keeping customer data secure is more important than ever
Grouparoo runs in your environment so you always have access to all the code and the data. Use it however you want.
The control and privacy features make it easier for you to comply with GDPR, CCPA, and industry-specific standards.
You get to choose exactly what data gets sent to each tool. And you give them less because it was only needed to make the groups.
Because Grouparoo is hosted in your private cloud, we’re significantly cheaper than SaaS alternatives that charge based on usage.