Profile Property Arrays


Previously, profile properties could only be a single value. For example, lastPurchaseCategory = "Toys".

Now sources allow you to create arrays, or lists of values. For example, purchaseCategories = ["Toys", "Sports", "Electronics"].

These can be leveraged in group definitions. In this case, you can define group membership if someone has ever purchased something in the Sports category.

Destinations that support lists will also be able to sync the full property.

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