Grouparoo vs. Census

Census' analytics and customer data platform can be powerful,
but Grouparoo wins on flexibility, data approach, Events support, and cost.



or try it free. We’re open source!   Install Now


Grouparoo is the Customer Data Platform that meets you where you are.


🖥 Use your normal workflow

Build your data infrastructure the way you do with other apps. Grouparoo’s git-based workflow makes it easy


🔐 Keep private data in house

Increase privacy by limiting the data that leaves your infrastructure without sacrificing your customer experience.


💰 Save bags of money

Grouparoo is open source and free to run. Stop being charged by event volume and focus on what you want to build.


📊 Explore and analyze user segments

Grouparoo is a lightweight customer data platform. Your team can explore your customer data and build cohorts and segments of your users.


How Grouparoo is different (and better) than Census

Census is a SaaS-based data syncing tool that started in 2018.

Grouparoo is a newer entrant, having started in early 2020, and is also a data syncing tool built for the modern data stack. Here’s a deeper look into how Grouparoo is different from Census.

🚀 Reverse ETL

Census is a Reverse ETL tool, and so is Grouparoo, but Grouparoo is so much more. Census requires that all of your data already be normalized in a formal data warehouse, and that you have a team to manage it. Grouparoo works great with data warehouses, but we also know that your business is still growing, and not all of your data has been brought into your data warehouse and is regularly updated. What about your customer support data in Zendesk? What about your NPS scores or onboarding surveys? Grouparoo’s library of sources is ready to help everyone, from the data warehouse engineer to the scrappy growth engineer, use their data, wherever it lives.

Easily define profiles, no matter your data.

Easily define profiles, no matter your data.

Grouparoo's queryable data structure makes it easy to create profiles -- even from historical data. You can configure customer profiles from the command line on our community edition, or straight from the UI with our enterprise product.

👥 Customer Data Platform

Census can point at your data warehouse, while Grouparoo is more flexible. Grouparoo can query your data warehouse and use the data definitions you already have there. If you don’t have a data warehouse though, Grouparoo can also be a Customer Data Platform for you by stitching data together from all of your different data sources.

⏱ Grouparoo also support Events

Even though we’ve railed against overusing Events in the past, there are some instances where Events are a good data model, and Grouparoo supports those use cases! Grouparoo’s core product has automated data syncing. We query your data sources on a schedule that you can set (every 10 minutes, every hour, etc.). In some cases, you really want your customer data in Grouparoo (and all of your destinations) nearly real-time. In those cases, you can use Grouparoo’s Events API to update customer profiles and properties.

There are some user behaviors that you’re unlikely to track, such as every single page view or button click. You can also track those as properties on customer profiles in Grouparoo.

Connect your customer profiles to all your SaaS tools

With the profiles and properties you’ve defined in Grouparoo, you can then sync that data to Mailchimp and other tools that your team uses.

Connect your customer profiles to all your SaaS tools

🧑‍💻 Open source

One major difference between Census and Grouparoo is that Grouparoo is open source (MPL v2.0 licensed), and available for anyone in the world to download and give it a try. Given our open source approach, Grouparoo is really focused on making the developer experience as easy as possible. All of your customer data can stay within your own virtual private cloud, so you have complete control.

💰 Cost

Another appealing attribute of Grouparoo is cost. Grouparoo is free to try, and if you use our Community-edition and self-host it, it’s free for you to use forever. There also isn’t a limit to the number of integrations you can use. Census’s starter pricing, on the other-hand, limits the number of integrations you can connect to.

Free and Easy to Install

Free and Easy to Install

Try Grouparoo on your computer today or install it on your company’s servers. Your data stays private on your servers. No usage or storage limits.

GrouparooCensus
Open source offering
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Red X
Free tierCommunity edition is free. Period.Limited to 100 visitors, 2 sources, and 300 integrations
Data architectureQuery-based (with events)Events-based
Define customer profiles from historical data
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Support for real-time Events
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Grouparoo blue checkmark
Easy to configure private vs. shareable data
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Red X
Configurable via UI
Grouparoo blue checkmark
(enterprise edition)
Red X
Configurable via CLI
Grouparoo blue checkmark
Red X
Custom profiles
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Add on
Self-hosted option
Grouparoo blue checkmark
Red X


Get Started with Grouparoo

Easily install the Grouparoo application, join the community, or schedule a demo to learn more.




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