Mailchimp integration for all your tools & customer data

Grouparoo's Mailchimp integration allows you to sync all of your customer data that lives in your data warehouse into Mailchimp.

Your Data Warehouse integration

Your Data Warehouse

Grouparoo integration


Mailchimp integration


Grouparoo & Mailchimp

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Mailchimp.

Grouparoo pulls customer data in real-time from all of your data sources and warehouse and keeps that data synced to Mailchimp.

Use Cases

  • Automatically create Customers as new users sign up in your core product
  • Create new Merge Fields in Mailchimp without needing engineering help
  • Trigger email campaigns based on dynamic Audiences
  • Keep Merge Field values up-to-date automatically

Free and Easy to Install

Add the @grouparoo/mailchimp package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/mailchimp
$ grouparoo start

Community Edition

Once you've installed the Mailchimp Plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Mailchimp apps through the UI.

An Overview of Mailchimp’s Data Model and API

Trying to figure out how to integrate with Mailchimp? Here’s an overview for how Mailchimp defines customers.

The core object in Mailchimp is a Contact (also known as a Member). A Contact represents an individual person that lives on a List or Audience. Contacts have one required attribute, which is their email address.

Mailchimp calls attributes of a Contact a Merge Field (formerly a Merge Var). MailChimp pre-defines a number of Merge Fields like FNAME (first name) and LNAME (last name) for example, but you can define as many Merge Fields as you'd like using Grouparoo or in the Mailchimp website.

How Grouparoo Connects with Mailchimp

Grouparoo Logo

Grouparoo Concepts


Mailchimp Concepts

Grouparoo Records

Grouparoo Record Properties

Grouparoo Groups

Mailchimp Contacts

Mailchimp Merge Vars

Mailchimp Tags

Define what customer data you want in Mailchimp

Grouparoo is low-code, so non-technical team members can modify what data they send to different tools without needing engineering support.

Map data to Mailchimp

Grouparoo keeps your customer data in Mailchimp updated in real-time

Run campaigns in Mailchimp based on the Merge Fields and Tags that you've mapped from Grouparoo.

Mailchimp audience populated

Get Started with Grouparoo

Start syncing your data with Grouparoo Cloud

Start Free Trial

Or download and try our open source Community edition.