Using Typescript to create a Robust API between your frontend and backend
Evan Tahler on 2020-10-16
"Use Typescript to more tightly couple your React apps to your API
How TypeScript's any creates confusing function overload bugs
Tiger Oakes on 2020-10-13
"One little type wreaks havoc on certain functions.
Brian Leonard on 2020-10-01
"Connect to Marketo using Grouparoo to communicate better with your customers.
Exports is not a function
Brian Leonard on 2020-09-23
"Maybe it was a bad idea to have a variable named "exports"
Why tracking your Product’s Performance with Events is Probably Wrong
Andy Jih on 2020-09-17
"Events-based product data will never be as good as your data warehouse
Evan Tahler on 2020-09-15
"Use Grouparoo to sync your customer data to Mailchimp.
Save your High Water Marks as Strings
Evan Tahler on 2020-09-14
"Asking the database to return the High Water Mark as a string prevents a number of bugs.
Common Challenges for Marketing at Tech Companies
Andy Jih on 2020-09-11
"We interviewed 100 marketers about their martech challenges. Here's what we learned.
How to Format Zendesk Tags
Brian Leonard on 2020-08-26
"You can update a user's tags via the API, but make sure they are lowercase and without spaces.
Sharing Code in Next.JS Applications with Plugins
Evan Tahler on 2020-07-23
"How does Grouparoo use Next.js to load pages and components from plugins to modify our web user interface?
Brian Leonard on 2020-05-28
"Grouparoo can now connect to your BigQuery warehouse so you can use that data for profile properties.
Pull the Data you Actually Want
Evan Tahler on 2020-05-22
"One of the most telling critiques of event-based SaaS marketing tools is the fact that marketing teams are actively pruning the events they are sending to control costs.
Continuous Deployment for NPM Packages
Evan Tahler on 2020-05-07
"Grouparoo leverages the node.js and NPM ecosystems to manage distribution to our customers. Our open-source software is distributed via the public via NPM
Brian Leonard on 2020-04-23
"Grouparoo allows you to connect your customer data to various marketing platforms like Sailthru.
Google Sheets Source
Brian Leonard on 2020-04-15
"Grouparoo has the ability to connect to a Google Sheet to bring data into its customer data platform (CDP).
Steps for Marketing Tests
Brian Leonard on 2020-02-29
"There are issues at all points of this cycle, but the most pain is felt in the first quarter between the "Idea" and "Test" steps.
Brian Leonard on 2020-01-12
"It turns out, going from 1 to 4 tests a month makes a huge difference, especially as those cohorts build on each other over time.