Blog


BigQuery Source

Connections Engineering 

Brian Leonard on 2020-05-28

"Grouparoo can now connect to your BigQuery warehouse so you can use that data for profile properties.

Pull the Data you Actually Want

Marketing Engineering 

Evan Tahler on 2020-05-22

"One of the most telling critiques of event-based SaaS marketing tools was the fact that marketing teams are actively pruning the events they are sending to control costs.

Continuous Deployment for NPM Packages

Engineering 

Evan Tahler on 2020-05-07

"Grouparoo leverages the node.js and NPM ecosystems to manage distribution to our customers. Our open-source software is distributed via the public via NPM

Sailthru Destination

Connections Engineering 

Brian Leonard on 2020-04-23

"Grouparoo allows you to connect your customer data to various marketing platforms like Sailthru.

Google Sheets Source

Connections Engineering 

Brian Leonard on 2020-04-15

"Grouparoo has the ability to connect to a Google Sheet to bring data into its customer data platform (CDP).

Steps for Marketing Tests

Marketing 

Brian Leonard on 2020-02-29

"There are issues at all points of this cycle, but the most pain is felt in the first quarter between the "Idea" and "Test" steps.

Simulating Cohorts

Marketing 

Brian Leonard on 2020-01-12

"It turns out, going from 1 to 4 tests a month makes a huge difference, especially as those cohorts build on each other over time.

The Shots You Get to Take

Marketing 

Brian Leonard on 2020-01-10

"Fortunately, you have some of the greatest forces known the modern humans at your disposal: compound interest and spreadsheets.