Brian Leonard on 2020-05-28
"Grouparoo can now connect to your BigQuery warehouse so you can use that data for profile properties.
Pull the Data you Actually Want
Evan Tahler on 2020-05-22
"One of the most telling critiques of event-based SaaS marketing tools was the fact that marketing teams are actively pruning the events they are sending to control costs.
Continuous Deployment for NPM Packages
Evan Tahler on 2020-05-07
"Grouparoo leverages the node.js and NPM ecosystems to manage distribution to our customers. Our open-source software is distributed via the public via NPM
Brian Leonard on 2020-04-23
"Grouparoo allows you to connect your customer data to various marketing platforms like Sailthru.
Google Sheets Source
Brian Leonard on 2020-04-15
"Grouparoo has the ability to connect to a Google Sheet to bring data into its customer data platform (CDP).
Steps for Marketing Tests
Brian Leonard on 2020-02-29
"There are issues at all points of this cycle, but the most pain is felt in the first quarter between the "Idea" and "Test" steps.
Brian Leonard on 2020-01-12
"It turns out, going from 1 to 4 tests a month makes a huge difference, especially as those cohorts build on each other over time.