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Showing 10 articles written by Brian Leonard.
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Marketo Destination

Connections Engineering 

Brian Leonard on 2020-10-01

"Connect to Marketo using Grouparoo to communicate better with your customers.

Exports is not a function

Engineering Notes 

Brian Leonard on 2020-09-23

"Maybe it was a bad idea to have a variable named "exports"

How to Format Zendesk Tags

Connections Engineering Notes 

Brian Leonard on 2020-08-26

"You can update a user's tags via the API, but make sure they are lowercase and without spaces.

Building a Sync Engine

Engineering 

Brian Leonard on 2020-08-04

"Syncing ain't easy.

BigQuery Source

Connections Engineering 

Brian Leonard on 2020-05-28

"Grouparoo can now connect to your BigQuery warehouse so you can use that data for profile properties.

Sailthru Destination

Connections Engineering 

Brian Leonard on 2020-04-23

"Grouparoo allows you to connect your customer data to various marketing platforms like Sailthru.

Google Sheets Source

Connections Engineering 

Brian Leonard on 2020-04-15

"Grouparoo has the ability to connect to a Google Sheet to bring data into its customer data platform (CDP).

Steps for Marketing Tests

Marketing 

Brian Leonard on 2020-02-29

"There are issues at all points of this cycle, but the most pain is felt in the first quarter between the "Idea" and "Test" steps.

Simulating Cohorts

Marketing 

Brian Leonard on 2020-01-12

"It turns out, going from 1 to 4 tests a month makes a huge difference, especially as those cohorts build on each other over time.

The Shots You Get to Take

Marketing 

Brian Leonard on 2020-01-10

"Fortunately, you have some of the greatest forces known the modern humans at your disposal: compound interest and spreadsheets.