Grouparoo vs. Hightouch

Hightouch's customization and reverse ETL can be powerful,
but Grouparoo wins on flexibility, data approach, no-code configuration, and open source availability.



or try it free. We’re open source!   Install Now


Grouparoo is the Reverse ETL Tool that meets you where you are.


🖥 Use your normal workflow

Build your data infrastructure the way you do with other apps. Grouparoo’s git-based workflow makes it easy.


🔒 Keep private data in house

Increase privacy by limiting the data that leaves your infrastructure without sacrificing your customer experience.


📈 Query the source of truth

Don’t rely on events to understand your customers. Use the data from your product database or data warehouse.


💰 Save bags of money

Grouparoo is open source and free to run. Stop being charged by event volume and focus on what you want to build.


How Grouparoo is different (and better) than Hightouch

Hightouch is a SaaS-based data syncing tool that started in 2020.

Grouparoo also started in early 2020, and is also a data syncing tool built for the modern data stack. Here’s a deeper look into how Grouparoo is different from Hightouch.

🚀 Reverse ETL powered by code

Both Grouparoo and Hightouch are Reverse ETL tools, but only Grouparoo was designed to fit into your existing engineering workflow. Grouparoo is powered by configuration files that you can generate and test locally, and then deploy with git - just like you deploy DBT projects today. Being open-source, Grouparoo can be run within your firewall or in our hosted cloud.

Easily define profiles, no matter your data.

Easily define profiles, no matter your data.

Grouparoo's queryable data structure makes it easy to create profiles -- even from historical data. You can configure customer profiles from the command line on our community edition, or straight from the UI with our enterprise product.

📀 Multiple Sources

Hightouch requires that all of your data already be normalized in into a single source - your data warehouse. Grouparoo works great with data warehouses, but we also know that your business is still growing, and not all of your data has been brought into your data warehouse and is regularly updated. What about your customer support data in Zendesk? What about your NPS scores or onboarding surveys? Grouparoo’s library of sources is ready to help everyone, from the data warehouse engineer to the scrappy growth engineer, use their data, wherever it lives.

📈 SQL-based vs. web-based

In Hightouch, the primary method for building your models and querying your data sources is with SQL. That’s great for folks who know SQL, but many aren’t familiar with SQL or would prefer a no-code or low-code approach. Grouparoo’s enterprise product allows people to define Profile Properties in our web-UI without having to write SQL queries. Once your Grouparoo instance is connected to a source, you can start to define Properties and Groups in the UI. For folks who are comfortable with code and command-line tools though, you can also configure your Grouparoo instance entirely in code, so your team has flexibility across different skill levels.

Connect your customer profiles to all your SaaS tools

With the profiles and properties you’ve defined in Grouparoo, you can then sync that data to Hubspot and other tools that your team uses.

Connect your customer profiles to all your SaaS tools

🧑‍💻 Open source

One major difference between Hightouch and Grouparoo is that Grouparoo is open source (MPL v2.0 licensed), and available for anyone in the world to download and give it a try. Given our open source approach, Grouparoo is really focused on making the developer experience as easy as possible. All of your customer data can stay within your own virtual private cloud, so you have complete control.

GrouparooHightouch
Open source offering
Grouparoo blue checkmark
Red X
Free tierCommunity edition is free. Period.Limited to 1 destination and 10k monthly active records
Data requirements"Come as you are" with your dataRequires formal, normalized data warehouse
Use existing data definitions from your data warehouse
Grouparoo blue checkmark
Red X
Configurable data sync timeFully customizable -- including real-timeManual, hourly, daily, or weekly
Configurable via UI
Grouparoo blue checkmark
(enterprise edition)
Grouparoo blue checkmark
Configurable via CLI
Grouparoo blue checkmark
Red X
Hosted option
Grouparoo blue checkmark
Grouparoo blue checkmark
Self-hosted option
Grouparoo blue checkmark
Red X

Get Started with Grouparoo

Start syncing your data with Grouparoo Cloud

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Or download and try our open source Community edition.

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