Sync Marketo with all of your tools and customer data

Grouparoo's Marketo integration allows you to sync all of your customer data that lives in various sources into Marketo.





Grouparoo & Marketo

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Marketo.

Grouparoo pulls customer data in real-time from all of your data sources and keeps that data synced to Marketo.

Use Cases

  • Automatically create Lead (also known as People or Person) objects in Marketo as new users sign up in your core product
  • Update existing Fields on a Lead such as email and first name and also create new custom Fields without needing engineering help
  • Automatically create Lists or add Leads to Lists in Marketo
  • Keep Lead Fields up-to-date automatically
  • Have better control over how you segment your Users

Free and Easy to Install

Add the @grouparoo/marketo package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/marketo
$ grouparoo start

Community Edition

Once you've installed the Marketo plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Marketo apps through the UI.

An Overview of Marketo's Data Model and API

Trying to figure out how to integrate your data with Marketo? Here’s an overview for how Marketo defines customer objects.

The core object in Marketo is a Lead. A Lead represents an individual person who might be a lead or a customer. Leads have one required field, which is their email address.

Marketo calls attributes of a Lead a Field. The one required Field in Marketo is email.

How Grouparoo Connects with Marketo

Grouparoo Logo

Grouparoo Concepts

Grouparoo Profiles

Grouparoo Profile Properties

Grouparoo Groups


Marketo Concepts

Marketo Leads

Marketo Lead Fields

Marketo Lists

Define what customer data you want in Marketo

Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.

Map data to Marketo

Grouparoo keeps your contact and customer data in Marketo updated in real-time

Run automated lifecycle campaigns in Marketo based on the Users and Lists that you've mapped from Grouparoo.

List in Marketo

Import your customer data from these tools into Marketo

Get Started with Grouparoo

Easily install the Grouparoo application, join the community, or schedule a demo to learn more.