Sync Iterable with all of your tools and customer data
Grouparoo's Iterable integration allows you to sync all of your customer data that lives in various sources into Iterable.
Grouparoo & Iterable
Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Iterable.
Grouparoo pulls customer data in real-time from all of your data sources and keeps that data synced to Iterable.
- Automatically create Users in Iterable as new users sign up in your core product
- Automatically update Audiences
- Keep User Fields up-to-date automatically
- Have better control over how you segment your Users
Free and Easy to Install
@grouparoo/iterable package to your project, restart your server, and you're good to go! Learn more about working with plugins.
An Overview of Iterable's Data Model and API
Trying to figure out how to integrate your data with Iterable? Here’s an overview for how Iterable defines Users and Audiences
The core object in Iterable is a User. A User represents an individual person. Users have one required user field:
All of these Users have additional user fields that you can set, like name, role, phone, as well as custom fields.
How Grouparoo Connects with Iterable
Define what customer data you want in Iterable
Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.
Grouparoo keeps your Users in Iterable updated in real-time
Run campaigns in Iterable based on the Users and Audiences that you've synced