Iterable integration for all your tools & customer data

Grouparoo's Iterable integration allows you to sync all of your customer data that lives in your data warehouse into Iterable.

Your Data Warehouse integration

Your Data Warehouse

Grouparoo integration


Iterable integration


Grouparoo & Iterable

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Iterable.

Grouparoo pulls customer data in real-time from all of your data sources and warehouse and keeps that data synced to Iterable.

Use Cases

  • Automatically create Users in Iterable as new users sign up in your core product
  • Automatically update Audiences
  • Keep User Fields up-to-date automatically
  • Have better control over how you segment your Users

Free and Easy to Install

Add the @grouparoo/iterable package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/iterable
$ grouparoo start

Community Edition

Once you've installed the Iterable Plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Iterable apps through the UI.

An Overview of Iterable's Data Model and API

Trying to figure out how to integrate your data with Iterable? Here’s an overview for how Iterable defines Users and Audiences

The core object in Iterable is a User. A User represents an individual person. Users have one required user field: email.

All of these Users have additional user fields that you can set, like name, role, phone, as well as custom fields.

How Grouparoo Connects with Iterable

Grouparoo Logo

Grouparoo Concepts


Iterable Concepts

Grouparoo Records

Grouparoo Record Properties

Grouparoo Groups

Iterable Users

Iterable User Fields

Iterable Audiences

Define what customer data you want in Iterable

Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.

Iterable Destination settings

Grouparoo keeps your Users in Iterable updated in real-time

Run campaigns in Iterable based on the Users and Audiences that you've synced

Audience in Iterable

Get Started with Grouparoo

Start syncing your data with Grouparoo Cloud

Start Free Trial

Or download and try our open source Community edition.