HubSpot integration for all your tools & customer data

Grouparoo's HubSpot integration allows you to sync all of your data that lives in your data warehouse into HubSpot.

Your Data Warehouse integration

Your Data Warehouse

Grouparoo integration


HubSpot integration


Grouparoo & HubSpot

Grouparoo is open source data infrastructure to keep data in-sync between your data warehouse and 3rd party tools such as HubSpot.

Grouparoo pulls data in real-time from all of your data sources and warehouse and keeps that data synced to HubSpot.

Use Cases

  • Keep Contact, Company, or Custom Object Property values up-to-date with your data warehouse
  • Automatically create Contacts in HubSpot as new users sign up in your core product
  • Update Companies with data to better drive Sales motions
  • Trigger email campaigns based on Contact Lists

Free and Easy to Install

Add the @grouparoo/hubspot package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/hubspot
$ grouparoo start

Community Edition

Once you've installed the HubSpot Plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your HubSpot apps through the UI.

An Overview of HubSpot's Data Model and API

Trying to figure out how to integrate your data with HubSpot? Here’s an overview for how HubSpot works with Grouparoo.

HubSpot has Contacts that often belong to Companies. It also has other Objects including Custom Objects of your own design.

Each HubSpot Object has attributes called Properties. For example, a Contact has Contact Properties. HubSpot pre-defines a number of Contact Properties like email, first name, and last name. However, you can create new Contact Properties on the HubSpot website. The same is true for other Objects like Companies.

How Grouparoo Connects with HubSpot

Grouparoo Logo

Grouparoo Concepts


HubSpot Concepts

Grouparoo Records

Grouparoo Record Properties

Grouparoo Groups

HubSpot Contacts

HubSpot Contact Properties

HubSpot Contact Lists

Grouparoo Records

Grouparoo Record Properties

HubSpot Companies

HubSpot Company Properties

Grouparoo Records

Grouparoo Record Properties

HubSpot Custom Objects

HubSpot Custom Object Properties

Define what data you want in HubSpot

Grouparoo is low-code, so non-technical team members can modify what data they send to different tools without needing engineering support.

Map data to HubSpot

Grouparoo keeps your contact and data in HubSpot updated in real-time

Run campaigns in HubSpot based on the Contacts and Contact Properties that you've mapped from Grouparoo.

List in HubSpot

Get Started with Grouparoo

Start syncing your data with Grouparoo Cloud

Start Free Trial

Or download and try our open source Community edition.