Sync Hubspot with all of your tools and customer data

Grouparoo's Hubspot integration allows you to sync all of your customer data that lives in various sources into Hubspot.



Grouparoo & Hubspot

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Hubspot.

Grouparoo pulls customer data in real-time from all of your data sources and keeps that data synced to Hubspot.

Use Cases

  • Automatically create Contacts in Hubspot as new users sign up in your core product
  • Send new Contact Properties to Hubspot without needing engineering help
  • Trigger email campaigns based on Contact Lists
  • Keep Contact Property values up-to-date automatically
  • Have better control over how you segment your leads and contacts

An Overview of Hubspot's Data Model and API

Trying to figure out how to integrate your data with Hubspot? Here’s an overview for how Hubspot defines customers and leads.

The core object in Hubspot is a Contact. A Contact represents an individual person who might be a lead or a customer. Contacts have one required attribute, which is their email address.

Hubspot calls attributes of a Contact a Contact Property. Hubspot pre-defines a number of Contact Properties like firstname and lastname for example, but you can create new Contact Properties as you'd like using Grouparoo or in the Hubspot website.

How Grouparoo Connects with Hubspot

Grouparoo Concepts

Grouparoo Profiles

Grouparoo Profile Properties

Grouparoo Groups

Hubspot Concepts

Hubspot Contacts

Hubspot Contact Properties

Hubspot Contact Lists

Define what customer data you want in Hubspot

Grouparoo is low-code, so non-technical team members can modify what data they send to different tools without needing engineering support.

Grouparoo keeps your contact and customer data in Hubspot updated in real-time

Run campaigns in Hubspot based on the Contacts and Contact Properties that you've mapped from Grouparoo.

Import your customer data from these tools into Hubspot


Get Started

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