Hubspot integration for all your tools & customer data

Grouparoo's Hubspot integration allows you to sync all of your customer data that lives in your data warehouse into Hubspot.

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Grouparoo integration

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Hubspot integration

Grouparoo & Hubspot

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Hubspot.

Grouparoo pulls customer data in real-time from all of your data sources and warehouse and keeps that data synced to Hubspot.

Use Cases

Automatically create Contacts in Hubspot as new users sign up in your core product
Send new Contact Properties to Hubspot without needing engineering help
Trigger email campaigns based on Contact Lists
Keep Contact Property values up-to-date automatically
Have better control over how you segment your leads and contacts

Free and Easy to Install

Add the @grouparoo/hubspot package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/hubspot
$ grouparoo start

Community Edition

Once you've installed the Hubspot plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Hubspot apps through the UI.

An Overview of Hubspot's Data Model and API

Trying to figure out how to integrate your data with Hubspot? Here’s an overview for how Hubspot defines customers and leads.

The core object in Hubspot is a Contact. A Contact represents an individual person who might be a lead or a customer. Contacts have one required attribute, which is their email address.

Hubspot calls attributes of a Contact a Contact Property. Hubspot pre-defines a number of Contact Properties like firstname and lastname for example, but you can create new Contact Properties as you'd like using Grouparoo or in the Hubspot website.