Salesforce integration for all your tools & customer data

Grouparoo's Salesforce data integration allows you to sync all of your data that lives in your data warehouse into Salesforce.

Your Data Warehouse integration

Your Data Warehouse

Grouparoo integration


Salesforce integration


Grouparoo & Salesforce

Grouparoo is open source data infrastructure to keep data in-sync between your data warehouse and 3rd party tools such as Salesforce.

Grouparoo pulls data in real-time from all of your data sources and warehouse and keeps that data synced to Salesforce.

Use Cases

  • Keep Contact, Lead, Account, or any Custom Object Property values up-to-date with your data warehouse
  • Automatically create Contacts in Salesforce as new users sign up in your core product
  • Update Companies with data to better drive Sales motions
  • Trigger email Campaigns based on segmentation

Free and Easy to Install

Add the @grouparoo/salesforce package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/salesforce
$ grouparoo start

Community Edition

Once you've installed the Salesforce Plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Salesforce apps through the UI.

An Overview of Salesforce's Data Model and API

Trying to figure out how to integrate your data with Salesforce? Here’s an overview for how Salesforce works with Grouparoo.

At its core, Salesforce is a database, and a very flexible one at that. While most of the Objects we name here are the primary default ways to use Salesforce, you can map Grouparoo records to just about any kind of Object in Salesforce.

Salesforce has a few primary objects: Leads, Contacts, and Accounts. Each of these represents an entity that you can sync with your data warehouse. Grouparoo is not limited to these Objects, though. Any Object can be synced. Each Object has their own required fields.

How Grouparoo Connects with Salesforce

Grouparoo Logo

Grouparoo Concepts


Salesforce Concepts

Grouparoo Records

Grouparoo Record Properties

Grouparoo Groups

Salesforce Contacts

Salesforce Contact Fields

Salesforce Campaigns

Grouparoo Records

Grouparoo Record Properties

Salesforce Accounts

Salesforce Account Fields

Grouparoo Records

Grouparoo Record Properties

Grouparoo Groups

Salesforce Leads

Salesforce Leads Fields

Salesforce Campaigns

Grouparoo Records

Grouparoo Record Properties

Salesforce Custom Objects

Salesforce Custom Object Fields

Define what customer data you want in Salesforce

Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support or special training.

Map data to Salesforce

Grouparoo keeps your contact and lead data in Salesforce updated in real-time

Empower your sales team to make the right actions based on analytics now that all of your lead and contact information is up-to-date in Salesforce

Campaign in Salesforce

Grouparoo & Salesforce

Connect your data warehouse with Salesforce using Grouparoo. Grouparoo enables you to read data from multiple resources and sync it straight to Salesforce for your Sales team to access. No overbuilt systems or spending time and engineering resources to build your own data management pipeline. Our application features over 20 integration plugins including our Google BigQuery integration and our Postgres integration, so you can connect all your external applications to gather a singular view of your data -- even if your tools change over time.

Our user experience includes both UI and CLI options, making it the best option for your entire team -- whether they’re using it to drive sales, products, content, or marketing. Having a single view of your data in a data warehouse is powerful, but connecting it with your CRM will enable you to do your best work. Security is no issue -- Grouparoo can be either self-hosted, or used as a Software as a Service tool. With Grouparoo, you can rest knowing your data integration solution is helping lead the Reverse ETL space. Even if you’re still early on in your search for a data pipeline solution, check out our documentation to view all that Grouparoo can do, or get started with a free trial of our hosting offering today!

Get Started with Grouparoo

Start syncing your data with Grouparoo Cloud

Start Free Trial

Or download and try our open source Community edition.