All your customer data in one place

Grouparoo is real-time marketing data infrastructure that puts marketers in control.



or try it free. We’re open source!   Github



Customer data is often a mess.

Grouparoo helps keep your data unified without needing engineers


👋 Know your customers

Unify data from many sources to create a single profile of each customer.


👤 Target the right people

Quickly explore and segment profiles into groups that you want to message or track.


💬 Automate your messaging

Keep the tools you already use to execute campaigns always up to date.


📈 Analyze the impact

Monitor and understand how the campaign performed.


... all without ongoing help from engineering.

Synchronize all of your customer data


How Grouparoo Works


Pull in your Customer Data

You don’t have to know SQL to build your profiles. Use a simple interface to keep customer data up to date with the sources that matter.


Create Groups

Point and click to explore segmentation. Find out the size of the group in seconds, not hours. Use your group definitions across destinations.


Send to Destinations

Integrations make it easy to send the right data to each tool you use. No code is necessary to change what data gets sent.


Execute your Campaigns

Run campaigns in the marketing tools of your choice. Switch providers easily without needing engineers to rebuild integrations.

Built for Modern Marketing Teams


Retention Marketing

Target and reach the exact customer segments you want to retain across every channel


Marketing Ops & Enablement

Keep customer data definitions uniform and tidy, all without needing CSVs or engineering help.


Growth Marketing

Find and re-target the users and audiences who are most likely to convert.

Integrations with all of your tools


Mailchimp


Sailthru


Postgres


BigQuery


MySQL


CSV


And many more on the way!

Let us know what products you want to connect with.

Why Open Source?

Keeping customer data secure is more important than ever


Control

Grouparoo runs in your environment so you always have access to all the code and the data. Use it however you want.


Compliance

The control and privacy features make it easier for you to comply with GDPR, CCPA, and industry-specific standards.


Privacy

You get to choose exactly what data gets sent to each tool. And you give them less because it was only needed to make the groups.

🔓

Cost

Because Grouparoo is hosted in your private cloud, we’re significantly cheaper than SaaS alternatives that charge based on usage.

💸

Who We Are

We’re a team of engineers and product people who have encountered this problem many times over and want to fix it.

Brian Leonard
CEO

👨‍👩‍👧‍👦 🛠
Previously:
CTO, Technical Co-Founder @TaskRabbit

Evan Tahler
CTO

🤖 🎮 👩🏻‍🤝‍👨🏼
Previously:
Founder @ActionheroJS
CPO @Voom

Andy Jih
COO

🏳️‍🌈 🏃🏻‍♂️ 👨🏻‍🤝‍👨🏼
Previously:
Product @Stripe
Head of Product @Remedy

Get Started

Achieve marketing autonomy with Grouparoo


Get a Demo →