Achieve Marketing Autonomy
Want to move faster? Take control of your data and your destiny with the open source customer data platform that puts marketers in charge.
Own your marketing workflow
Know your customers.
Unify data from many sources to create a single profile of each customer. Reach into your product database to get the data for your campaigns in minutes, not weeks.
Target the right people.
Quickly explore and segment profiles into groups that you want to message or track. Skip the back and forth with engineering about what filters you need to get the right cohort for your tests.
Automate your messaging.
Keep the tools you use to execute campaigns always up to date. Leverage shared profile data and groups to coordinate and make them smarter. Try out new techniques and providers yourself.
Analyze the impact.
Monitor and understand how the campaign performed against what matters. Connect all the dots. Move past open and click rates to track product behaviors to see what is really working.
... all without help from engineering.
Make connections to drive your campaigns
Pull in your data
You don’t have to know SQL to build your profiles. Use a simple interface to keep customer data up to date with the sources that matter.
Create Groups
Point and click to explore segmentation. Find out the size of the group in seconds, not hours. Use your group definitions across destinations.
Send to Destinations
Integrations make it easy to send the right data to each tool you use. No code is necessary to change what gets sent or use new providers.
Control
Grouparoo runs in your environment so you always have access to all the code and the data. Use it however you want.
Privacy
You get to choose exactly what data to give to each tool. And you give them less because it was only needed to make the groups.
Compliance
The control and privacy features make it easier for you to comply with GDPR, CCPA, and industry-specific standards.