Intercom integration for all your tools & customer data

Grouparoo's Intercom integration allows you to sync all of your customer data that lives in your data warehouse into Intercom.

Your Data Warehouse integration

Your Data Warehouse

Grouparoo integration


Intercom integration


Grouparoo & Intercom

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Intercom.

Grouparoo pulls customer data in real-time from all of your data sources and warehouse and keeps that data synced to Intercom.

Use Cases

  • Automatically create Contacts in Intercom as new users sign up in your core product
  • Create new Users and Leads in Intercom, or update existing Users and Leads
  • Trigger email campaigns based on Contact Lists
  • Keep Contact Attribute values up-to-date automatically
  • Have better control over how you segment your Users and Leads

Free and Easy to Install

Add the @grouparoo/intercom package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/intercom
$ grouparoo start

Community Edition

Once you've installed the Intercom Plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Intercom apps through the UI.

An Overview of Intercom's Data Model and API

Trying to figure out how to integrate your data with Intercom? Here’s an overview for how Intercom defines Contacts, Users, and Leads.

The core object in Intercom is a Contact. A Contact represents an individual person who might be a Lead or a User. Leads have one required attribute: email. Users on the other hand have two required attributes: email and external_id.

All of these Leads and Users have additional attributes that you can set, like name, role, phone, as well as custom attributes.

How Grouparoo Connects with Intercom

Grouparoo Logo

Grouparoo Concepts


Intercom Concepts

Grouparoo Records

Grouparoo Record Properties

Grouparoo Groups

Intercom Contacts

Intercom User/Lead Attributes

Intercom Tags

Define what customer data you want in Intercom

Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.

Intercom Destination settings

Grouparoo keeps your Contacts in Intercom updated in real-time

Run campaigns in Intercom based on the Contacts, Leads, and Users that you've synced

List in Intercom

Get Started with Grouparoo

Start syncing your data with Grouparoo Cloud

Start Free Trial

Or download and try our open source Community edition.