Customer.io integration for all your tools & customer data
Grouparoo's Customer.io integration allows you to sync all of your customer data that lives in your data warehouse into Customer.io.
Grouparoo & Customer.io
Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Customer.io.
Grouparoo pulls customer data in real-time from all of your data sources and warehouse and keeps that data synced to Customer.io.
- Automatically enrich People in Customer.io as users interact in your core product
- Keep Attributes with calculated properties up-to-date automatically
- Create Segments in Customer.io based on data from multiple sources
- Have better control over how you segment your users
- Run automated Campaigns based on People Attributes that are dynamically synced
Free and Easy to Install
@grouparoo/customerio package to your project, restart your server, and you're good to go! Learn more about working with plugins.
An Overview of Customer.io's Data Model and API
Trying to figure out how to integrate your data with Customer.io? Here’s an overview for how Customer.io defines People and Segments
The core object in Customer.io are People, though the API endpoint is Customer. People have one required field:
Once Grouparoo is connected to Customer.io based on the
customer_id, Grouparoo can set Attributes with data like email, name, lifetime value, and any other details about the groups these Customers might be in.
How Grouparoo Connects with Customer.io
Define what customer data you want in Customer.io
Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.
Grouparoo keeps your Segments in Customer.io updated in real-time
Run campaigns in Customer.io based on the People and Attributes that you've synced