Sync CustomerIO with all of your tools and customer data

Grouparoo's CustomerIO integration allows you to sync all of your customer data that lives in various sources into CustomerIO.





Grouparoo & CustomerIO

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as CustomerIO.

Grouparoo pulls customer data in real-time from all of your data sources and keeps that data synced to CustomerIO.

Use Cases

  • Automatically enrich People in CustomerIO as users interact in your core product
  • Keep Attributes with calculated properties up-to-date automatically
  • Create Segments in CustomerIO based on data from multiple sources
  • Have better control over how you segment your users
  • Run automated Campaigns based on People Attributes that are dynamically synced

Free and Easy to Install

Add the @grouparoo/customerio package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/customerio
$ grouparoo start

Community Edition

Once you've installed the CustomerIO plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your CustomerIO apps through the UI.

An Overview of CustomerIO's Data Model and API

Trying to figure out how to integrate your data with CustomerIO? Here’s an overview for how CustomerIO defines People and Segments

The core object in CustomerIO are People, though the API endpoint is Customer. People have one required field: customer_id.

Once Grouparoo is connected to CustomerIO based on the customer_id, Grouparoo can set Attributes with data like email, name, lifetime value, and any other details about the groups these Customers might be in.

How Grouparoo Connects with CustomerIO

Grouparoo Logo

Grouparoo Concepts

Grouparoo Profiles

Grouparoo Profile Properties

Grouparoo Groups


CustomerIO Concepts

CustomerIO People

CustomerIO Attributes

CustomerIO Attributes

Define what customer data you want in CustomerIO

Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.

CustomerIO destination settings

Grouparoo keeps your Segments in CustomerIO updated in real-time

Run campaigns in Customerio based on the People and Attributes that you've synced

A Profile in CustomerIO

Import your customer data from these tools into CustomerIO

Get Started with Grouparoo

Easily install the Grouparoo application, join the community, or schedule a demo to learn more.