Customer.io integration for all your tools & customer data

Grouparoo's Customer.io integration allows you to sync all of your customer data that lives in your data warehouse into Customer.io.


Grouparoo integration

Grouparoo integration






Customer.io integration

Customer.io integration




Grouparoo & Customer.io

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Customer.io.

Grouparoo pulls customer data in real-time from all of your data sources and warehouse and keeps that data synced to Customer.io.

Use Cases

  • Automatically enrich People in Customer.io as users interact in your core product
  • Keep Attributes with calculated properties up-to-date automatically
  • Create Segments in Customer.io based on data from multiple sources
  • Have better control over how you segment your users
  • Run automated Campaigns based on People Attributes that are dynamically synced


Free and Easy to Install

Add the @grouparoo/customerio package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/customerio
$ grouparoo start

Community Edition

Once you've installed the Customer.io plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Customer.io apps through the UI.

An Overview of Customer.io's Data Model and API

Trying to figure out how to integrate your data with Customer.io? Here’s an overview for how Customer.io defines People and Segments

The core object in Customer.io are People, though the API endpoint is Customer. People have one required field: customer_id.

Once Grouparoo is connected to Customer.io based on the customer_id, Grouparoo can set Attributes with data like email, name, lifetime value, and any other details about the groups these Customers might be in.


How Grouparoo Connects with Customer.io


Grouparoo Logo


Grouparoo Concepts

Grouparoo Profiles

Grouparoo Profile Properties

Grouparoo Groups





Customer.io


Customer.io Concepts

Customer.io People

Customer.io Attributes

Customer.io Attributes




Define what customer data you want in Customer.io

Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.

Customer.io destination settings


Grouparoo keeps your Segments in Customer.io updated in real-time

Run campaigns in Customer.io based on the People and Attributes that you've synced

A Profile in CustomerIO





Get Started with Grouparoo

Start syncing your data with Grouparoo Cloud

Start Free Trial

Or download and try our open source Community edition.