Sync CustomerIO with all of your tools and customer data
Grouparoo's CustomerIO integration allows you to sync all of your customer data that lives in various sources into CustomerIO.
Grouparoo & CustomerIO
Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as CustomerIO.
Grouparoo pulls customer data in real-time from all of your data sources and keeps that data synced to CustomerIO.
- Automatically enrich People in CustomerIO as users interact in your core product
- Keep Attributes with calculated properties up-to-date automatically
- Create Segments in CustomerIO based on data from multiple sources
- Have better control over how you segment your users
- Run automated Campaigns based on People Attributes that are dynamically synced
Free and Easy to Install
@grouparoo/customerio package to your project, restart your server, and you're good to go! Learn more about working with plugins.
An Overview of CustomerIO's Data Model and API
Trying to figure out how to integrate your data with CustomerIO? Here’s an overview for how CustomerIO defines People and Segments
The core object in CustomerIO are People, though the API endpoint is Customer. People have one required field:
Once Grouparoo is connected to CustomerIO based on the
customer_id, Grouparoo can set Attributes with data like email, name, lifetime value, and any other details about the groups these Customers might be in.
How Grouparoo Connects with CustomerIO
Define what customer data you want in CustomerIO
Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.
Grouparoo keeps your Segments in CustomerIO updated in real-time
Run campaigns in Customerio based on the People and Attributes that you've synced