Facebook integration for all your tools & customer data

Grouparoo's Facebook integration allows you to sync all of your customer data that lives in your data warehouse into Facebook.

Your Data Warehouse integration

Your Data Warehouse

Grouparoo integration


Facebook integration


Grouparoo & Facebook

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Mailchimp.

Grouparoo pulls customer data in real-time from all of your data sources and warehouse and keeps that data synced to Mailchimp.

Use Cases

  • Automatically create Contacts in Facebook Audiences as new users sign up in your core product
  • Send new Contact Properties to Facebook without needing engineering help
  • Trigger email campaigns based on Contact Lists
  • Keep Contact Property values up-to-date automatically
  • Have better control over how you segment your leads and contacts

Free and Easy to Install

Add the @grouparoo/facebook package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/facebook
$ grouparoo start

Community Edition

Once you've installed the Facebook Plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Facebook apps through the UI.

An Overview of Facebook's Audience Data Model and API

Trying to figure out how to integrate your data with Facebook? Here’s an overview for how Facebook defines users and audiences.

The core object in Facebook is a User. A User represents an individual person who might be a lead or a customer. Contacts have one required attribute, which is their email address.

On every User are various keys and values such as EMAIL, FN (first name), LN (last name).

You can also create new custom keys and values on every User

How Grouparoo Connects with Facebook

Grouparoo Logo

Grouparoo Concepts


Facebook Concepts

Grouparoo Records

Grouparoo Record Properties

Grouparoo Groups

Facebook Users

Facebook User Keys

Facebook Custom Audiences

Get Started with Grouparoo

Start syncing your data with Grouparoo Cloud

Start Free Trial

Or download and try our open source Community edition.