Sync Sailthru with all of your tools and customer data

Grouparoo's Sailthru integration allows you to sync all of your customer data that lives in various sources into Sailthru.



Grouparoo & Sailthru

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Sailthru.

Grouparoo pulls customer data in real-time from all of your data sources and keeps that data synced to Sailthru.

Use Cases

  • Automatically create Users or User objects in Sailthru as new users sign up in your core product
  • Send new User Vars to Sailthru without needing engineering help
  • Automatically create Lists or add Users to Lists in Sailthru
  • Trigger automated emails based on User Lists through the Lifecycle Optimizer
  • Keep User Vars up-to-date automatically
  • Have better control over how you segment your Users

An Overview of Sailthru's Data Model and API

Trying to figure out how to integrate your data with Sailthru? Here’s an overview for how Sailthru defines customer objects.

The core object in Sailthru is a User. A User represents an individual person who might be a lead or a customer. Users have one required variable, which is their email address.

Sailthru calls attributes of a User a User Var or User Variable. The two default User Vars in Sailthru are email and extId, which stands for external ID. We recommend passing through an identifying value from your system like a user ID to this User Var. You can also create more User Vars based on the Grouparoo Profile Properties that you define.

How Grouparoo Connects with Sailthru

Grouparoo Concepts

Grouparoo Profiles

Grouparoo Profile Properties

Grouparoo Groups

Sailthru Concepts

Sailthru Users

Sailthru User Vars

Sailthru Lists

Define what customer data you want in Sailthru

Grouparoo is low-code, so non-technical team members can modify what data they send to different tools without needing engineering support.

Grouparoo keeps your contact and customer data in Sailthru updated in real-time

Run automated lifecycle campaigns in Sailthru based on the Users and Lists that you've mapped from Grouparoo.

Import your customer data from these tools into Sailthru


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