Sendgrid integration for all your tools & customer data

Grouparoo's Sendgrid integration allows you to sync all of your customer data that lives in your data warehouse into Sendgrid.

Your Data Warehouse integration

Your Data Warehouse

Grouparoo integration


Sendgrid integration


Grouparoo & Sendgrid

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Sendgrid.

Grouparoo pulls customer data in real-time from all of your data sources and warehouse and keeps that data synced to Sendgrid.

Use Cases

  • Automatically create Contacts in Sendgrid as new users sign up in your core product
  • Automatically update Contact Lists
  • Keep Contact Fields up-to-date automatically
  • Dynamically create Custom Contact Fields
  • Have better control over how you segment your Users

Free and Easy to Install

Add the @grouparoo/sendgrid package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/sendgrid
$ grouparoo start

Community Edition

Once you've installed the Sendgrid Plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Sendgrid apps through the UI.

An Overview of Sendgrid's Data Model and API

Trying to figure out how to integrate your data with Sendgrid? Here’s an overview for how Sendgrid defines Contacts and Contact Lists

The core object in Sendgrid is a Contact. A Contact represents an individual person. Contacts have one required user field: email.

All of these Contacts have Reserved Fields that you can set, like First Name, Last Name, and Phone Number. Contacts also have custom fields.

How Grouparoo Connects with Sendgrid

Grouparoo Logo

Grouparoo Concepts


Sendgrid Concepts

Grouparoo Records

Grouparoo Record Properties

Grouparoo Groups

Sendgrid Users

Sendgrid User Fields

Sendgrid Audiences

Define what customer data you want in Sendgrid

Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.

Sendgrid Destination settings

Grouparoo keeps your Users in Sendgrid updated in real-time

Run campaigns in Sendgrid based on the Users and Audiences that you've synced

Audience in Sendgrid

Get Started with Grouparoo

Start syncing your data with Grouparoo Cloud

Start Free Trial

Or download and try our open source Community edition.