The Grouparoo Blog
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Don't Track Product Performance with Events
Andy Jih on 2020-09-17
"Events-based product data will never be as good as your data warehouse"
Top Marketing Challenges for Tech Companies
Andy Jih on 2020-09-11
"We interviewed 100 marketers about their martech challenges. Here's what we learned."
Pull the Data you Actually Want
Evan Tahler on 2020-05-22
"Streaming event data becomes costly and less useful over time. Reverse ETL solves these problems."
Steps for Marketing Tests
Brian Leonard on 2020-02-29
"There are issues at all points of this cycle, but the most pain is felt in the first quarter between the "Idea" and "Test" steps."
Brian Leonard on 2020-01-12
"It turns out, going from 1 to 4 tests a month makes a huge difference, especially as those cohorts build on each other over time."